In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school’s new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas.

Episode links:

Thomas Cook enters compulsory liquidation as 11th-hour rescue talks fail
https://www.thedrum.com/news/2019/09/23/thomas-cook-enters-compulsory-liquidation-11th-hour-rescue-talks-fail

Melbourne Catholic girls school Presentation College Windsor to close in 2020
https://www.abc.net.au/news/2019-07-30/presentation-college-windsor-catholic-girls-school-to-close/11364188

The Great Hack | Official Trailer | Netflix
https://www.youtube.com/watch?v=iX8GxLP1FHo

TikTok: Record fine for video sharing app over children's data
https://www.bbc.com/news/technology-47396767

FTC ruling sees Musical.ly (TikTok) fined $5.7M for violating children’s privacy law, app updated with age gate
https://techcrunch.com/2019/02/27/musical-ly-tiktok-fined-5-7m-by-ftc-for-violating-childrens-privacy-laws-will-update-app-with-age-gate/

The Hunting review – an electrically uncomfortable sexual minefield navigated with nuance
https://www.theguardian.com/tv-and-radio/2019/aug/01/the-hunting-review-an-electrically-uncomfortable-sexual-minefield-navigated-with-nuance

Importance of social media policies [podcast]
https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/

Best CMS of 2019
https://www.techradar.com/au/news/best-cms-of-2018

Cultural sensitivity: How to market your brand to other cultures
https://www.translatemedia.com/translation-blog/cultural-sensitivity-market-brand-cultures/