In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.

Episode links:

Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition'
https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9

Headspace survey reveals social media the driving factor that leads to poor mental health in our children
https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/

The science behind hiding likes on Facebook
https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99

Mental Health Month shines light on student wellbeing
https://www.theeducatoronline.com/k12/news/mental-health-month-shines-light-on-student-wellbeing/267114

Irreverent video-sharing app TikTok is quietly ramping up in Australia
https://www.adnews.com.au/news/irreverent-video-sharing-app-tiktok-is-quietly-ramping-up-in-australia#RAiQXjp2p3CGeljY.99

What’s making TikTok tick?
https://wearesocial.com/au/blog/2019/06/whats-making-tiktok-tick

TikTok revenue and usage Statistics (2019)
https://www.businessofapps.com/data/tik-tok-statistics/

Is TikTok safe for kids?
https://thecybersafetylady.com.au/2019/02/is-tiktok-safe-for-kids/

The battle between Vegemite and Marmite thickens
https://www.adnews.com.au/news/the-battle-between-vegemite-and-marmite-thickens#b3Jk2ifykkmstT1S.99