Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes: Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriouslyYour brand representing your company as being inclusiveThe importance of your franchisees’ perspectives and input on the brandDeveloping your own personal brand and uniting it with your franchise’s brandReassessing the brand and knowing when it’s time to rebrandAnd, what the heck is a brand sprint?

 Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!