Social Marketing with Sassy Suite

A weekly Business and Marketing podcast
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Episodes of Social Marketing

I know, I know… I’m the first person to tell you to stop calling your business a side hustle. And that is a very important mindset shift to make, but that doesn’t mean you can actually work your direct sales business full time. Sometimes, you j
Why are the 3 Ps of Social Media Content Strategy important? Because sometimes, those 3 Ps are all you have to help you stand out from other consultants you are selling the same brand and the same products you’re selling. Those 3 Ps are all tha
One of the cornerstones of any business is to be able to identify your ideal client. Without that, you’re just yelling into a megaphone and hoping that someone comes along who is willing to listen to you. Your ideal client is the person who nee
After you join a direct sales company, the next decision you need to make is how you want to put together your marketing strategy (and what type of content you should post that will help drive you to your goals). The answer? Lifestyle content.
Just what is social warm up in direct sales? Let’s face it — direct sales has a bit of a reputation. And it’s not entirely un-earned. By practicing social warm up in your direct sales business, you can avoid being lumped in with all the direct
What are outcome-based goals? Outcome-based goals are manageable goals that focus on the immediate numbers we’re after. They help us keep track of where we are on the roadmap to our ultimate goals. If you’re having trouble settings outcome-base
We talk about funnels all the time, but do you know what a social marketing funnel is or how to leverage it for your direct sales business? Listen to this episode to learn the about the foundation of a social marketing funnel and how it can hel
Why is branding in imagery so important? If your company or your upline is giving you graphics to use in your marketing, why go through all the trouble of creating new graphics and visual components? Is it really important to reinvent the wheel
So, you’ve joined your direct sales company, and you’re excited and ready to get started. Your first step? Branding. And, more importantly, branding consistency. In this episode, Brenda talks about the importance of branding consistency in dire
Today, Brenda and Windy accept questions from direct sales consultants in various companies about marketing strategy, community building, engagement, and recruiting strategies for direct sales. Do you have a question for us?  Send it to us thro
Which struggle bogs you down the most? Time management versus task management is an epic battle for lost productivity. As we head into the new year, we take a few minutes to talk about the difference between time management versus task manageme
Want to learn Pinterest everything? As you may or may not have heard, we are big fans of Pinterest and everything it can do for your small business and marketing strategy. That’s why we couldn’t wait to get Melissa Megginson from Tailwind back
We all know how important reviews and testimonials are for businesses, but do you know why they’re important? In this episode, Brenda and Windy talk about breaking down social proof into its most basic forms and how you can build it into your s
Have you been trying to break into the world of messenger marketing? This emerging trend in social marketing is really catching attention — and not because of the automation factors that most people think of when they say “chatbots” but rather
There are two types of people in this world, right? Those who are already shopping for Christmas in July, and those who don’t even want to think about Christmas until after Thanksgiving. But if you’re marketing your business? You may not have a
There are two types of people in this world, right? Those who are already shopping for Christmas in July, and those who don’t even want to think about Christmas until after Thanksgiving. But if you’re marketing your business? You may not have a
Reviving a dead Facebook group (or trying to)? Wondering which social channels you need to be on? Every month, we pull 3-5 questions from our listeners and answer them live on the podcast, and this month we have some great questions!! Ask the S
You spend so much time on social media: growing your group, tending your funnels, marketing your business. Shouldn’t you be getting paid for your time? In this episode, Brenda and Windy go over why monetizing your social strategy is an importan
Have you been watching social media influencers online and wondering how they built their followings and their reputation? Have you ever wondered if you could do the same thing in your community? In this episode, Brenda and Windy talk about bec
Today, Brenda and Windy answer social marketing questions from small business owners live on the podcast. Today’s questions include how to choose the right engagement posts to encourage interaction in your Facebook groups, how to get your name
Today, we talk to Angela Woods, an Executive Director with Color Street, about how she built a strong, engaging community for her business using Facebook groups.       The post 29: Cultivating Community for your Business using Facebook Groups a
In this episode, Brenda and Windy answer the question “what is microblogging” as they discuss Sassy Direct’s microblogging feature and how it fits into the Social Media Pyramid.   Brenda Ster: Hey, hey, everybody. Welcome to another episode of
In today’s episode of Direct Sales Social Marketing with Sassy Suite, we interview Laura Schoeggl, co-founder and Director of Communications over at Sqweee. Sqweee offers party-based businesses a platform where they can run and host a party sep
In today’s episode of Direct Sales Social Marketing with Sassy Suite, we get to tackle our favorite type of episode: Ask the Suite. Today’s questions include how to improve hourly yield in sales, improving the ask to increase bookings, what you
This post contains affiliate links. That means if you click on a link and make a purchase, we will receive a commission for the referral. We would never recommend a tool, product, or service we didn’t believe in and use ourselves. In this episo
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