Episode from the podcastSocial Media Marketing Podcast

Failing to Start: Why We Accept Mediocrity and How to Change

Released Friday, 4th January 2013
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Do you accept your lot in life?

Are you afraid of starting something new?

To learn how to accept who we are and how to make a change, I interview Seth Godin for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He's also the CEO of Squidoo.

Seth shares his experiences of having an idea and going for it, even if you think it might fail.

You'll learn why he thinks everyone should be willing to fail and why art is so important. You'll also discover how Seth used Kickstarter to fund The Icarus Deception.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Taking Risks
The idea behind The Icarus Deception

The idea behind The Icarus Deception was Seth's manifesto rant that will hopefully shine some light on the revolution that he thinks we are living with right now.

Seth explains how people don't understand the impact of the Industrial Revolution of 1880–1910. Before 1880, there was no such thing as jobs. The unemployment rate was zero and most people worked on the land or for their family business.

The Industrial Revolution changed this and it also changed government, regulations, school, culture and society. It invented the weekend. We accept all this because it happened before we were born.

You'll discover why right now we have a new revolution that is replacing the fading industrial age. What's happening now is that we have a revolution built with the connection we have about ideas, people to people and the ability to reach markets. We'd have never thought back then that one person working by him- or herself anywhere in the world with a laptop could touch a million or a billion people.

Seth talks about how PSY, who made the Gangnam Style video in South Korea, was viewed 900 million times and how this was impossible 15 years ago.

When Seth wrote Permission Marketing 12 years ago, he didn't realize that he was writing about a different way to make connections with people. He believes that it isn't about Facebook or Twitter, it's about a passion for doing things that might not work. The industrial age is about polishing things so they do work. It's the giant gap. Seth wants to teach people to like the idea of doing something that might not work.

Listen to the show to find out more about why it's connections that create all of the value in business.

Why the commonly told version of the Icarus story is no longer relevant

Seth believes that all myths are true, to the extent that although there are no supernatural beings involved, they're about us. Myths have developed over thousands of years to talk to human beings about how to be our best selves.

The myth involves Icarus and his father Daedalus stranded on an island. Daedalus fashions some wings for his son and says, "Put these on, but don't fly too high because if you do, the sun will melt the wax and you will die. But more importantly, don't fly too low because the mist in the water will get in your wings and you will surely perish."

Seth explains the reason why the industrialists want us to fly too low is because they benefit from this.

Listen to the show to find out why Seth thinks we are flying too low and what he wants us to do about it.

The meaning of art

Seth shares his definition of art. Art is the work of a human being doing something that has never been done before,

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