Episode from the podcastSocial Media Marketing Podcast

Starting an Online Show: How to Quickly Grow Your Platform

Released Friday, 7th December 2012
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Have you ever dreamed of having your own show?

Do you want to know how to get started?

There is no easier way to build a platform quickly.

To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you'll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
How to Create Your Own Online Show
There are some amazing talk show hosts who do incredible things by simply talking to other people. Think about Jay Leno, Howard Stern, Dr. Phil, Ellen DeGeneres and Oprah Winfrey.

Oprah Winfrey started out with a half-hour, low-rated talk show in Chicago, and look at her now. The secret to her success is interviewing people.

In the social media world, the big name that comes to mind is Gary Vaynerchuk. He became famous for Wine Library TV. He sat behind a camera in his wine library store and he talked about wine. He also had interesting guests who talked to him about wine.

Gary has a really cool personality, which led to incredible opportunities for him. As a result of him simply talking about wine, he got a $1 million book contract.

If you think of the podcasters you listen to regularly, many of them have shows where there is more than one person and there is dialogue going back and forth.

The secret source of everything I've ever done is interviews. Interviews have been the key to Social Media Examiner's growth.

When I launched Social Media Examiner in October 2009, I took my friend Jeff, who's a video guy, to BlogWorld. And when I went to a MarketingProfs conference in Chicago, I took my flip camera and interviewed people.

I got behind the camera and talked to the likes of Chris Brogan, Steve Rubel, Jessie Stay and a lot of other people for about 10 minutes each. These interviews catapulted Social Media Examiner to incredible success. Interviews weren't the reason for all the success, but they were extremely instrumental.

Listen to the show to find out why interviews are one of the reasons for Social Media Examiner's success.

My backstory 

I never liked reading books in college, so to be able to pass tests, I had to arrange study groups with some of the smartest kids in class. By hosting the study group, I would learn enough to be able to ask questions to get the dialogue going.

From this experience, I discovered that I could learn something by interviewing people in my group. These techniques led to my future success.

One of my first companies was Stelzner Consulting. I was a writer for high-tech companies, where I interviewed engineers on the factory floors. It was my job to write materials to help the organization sell.

Before Social Media Examiner, I was known for writing white papers and I did a lot of teaching. In the early 2000s, I ran teleclasses, where 100-200 people would pay $39 to $59 to listen to me on the phone interviewing experts every month.

Listen to the show to learn how you could become the next Gary Vaynerchuk or Oprah Winfrey.

The benefits of having a show

When you start interviewing successful people, other people look at you and think "WOW! That person who is doing the interviewing must be really smart."

A great example is Derek Halpern of Social Triggers, who goes out of his way to reach out to scientists who do really interesting psychological research.

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