Do you struggle to create and promote videos?
Are you wondering how to make videos that go viral?
To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mark Malkoff, a comedian and filmmaker.
Mark shares his love and passion for creating videos and several amazing stories behind his viral videos.
You'll learn about his process for creating video and how to get traction.
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Here are some of the things you'll discover in this show:
Video Creation and Promotion
Mark has created several viral videos and has been featured on many television shows. You'll hear about the stories behind these videos and what he accomplished to get this media attention.
Mark shares how he grew up in love with comedy, the path he took before he started making videos and how he started making viral videos. Mark describes himself as a comedian at heart and the biggest comedy nerd. He feels that his love for comedy shines through in his work.
The stories behind Mark's videos
You'll hear the story behind Mark's first very successful video: the 171 Starbucks mentioned above. This is when he visited and consumed purchases at all 171 Starbucks locations in Manhattan in less than 24 hours.
Just after this 171 Starbucks story, Mark approached IKEA with a project of living and working in an IKEA store for a week. And after 2 months of being persistent, they agreed.
Mark's IKEA story brought the most publicity in the USA in the history of IKEA as a company. And IKEA ended up winning the PR Week of the Year Award for the campaign. But to Mark, it was all about the video content and his videos on this project got 1.8 million views.
Listen to the show to discover the secrets behind his success.
The goals behind Mark's videos
You'll learn how Mark's goal is simply to do things that make him laugh and challenge him. Sometimes brands are involved and sometimes they aren't.
Mark tells the story of when he got carried across New York City by 155 individuals, 9.4 miles in 11-degree weather.
The aim of this video was to prove to the world that New Yorkers are nice. The video was a success.
Sometimes brands come to him and other times he has to knock on their doors.
Listen to the show to find out why Ford Motor Company was one of the best brands Mark has worked with.
The process of creating a viral video
Mark shares his process to come up with ideas for the videos he makes. You'll learn how he goes from the ideas to creating a video project. And you'll probably be surprised by the amount of research and training involved behind the scenes for Mark's videos.
Mark shares his experience of having hours of video and trying to tell the story in a short video for YouTube.
Listen to the show to find out how he tests his videos.
The story in the video
Mark explains how it's his own curiosity that resonates with his audience.
The story behind the Apple Store Challenge was to see what he could get away with in the Apple store. The video got over 1 million views on YouTube. Parts of the challenge included taking a goat into the store, ordering a pizza to be delivered there, dressing up as Darth Vader to get his iPhone repaired and a date night for him and his wife.