Episode from the podcastSocial Pros Podcast

How Johnsonville Makes the Social Media Sausage

Released Friday, 24th April 2020
Good episode? Give it some love!
Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more!
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
My Emma
Full Episode Details
It wasn’t so long ago that social practitioners around the world had their content calendars planned out weeks, if not months in advance. Then, something that nobody could have predicted happened – a global pandemic landed right on our doorsteps and threw a wrench in our plans.
It sucks, but this is the current reality we all face. The truth is that the social content you may have needed pre-pandemic may not be the same content that you need going forward. Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, has shifted the focus of her team’s content and leveraged the power of social listening to answer her customer’s most pressing questions during the COVID-19 crisis.
Stephanie shares how you can use data from social listening insights and leverage it with other parts of your organization. She challenges you to think about how you can reach your customers with the right message in the right places where they’re spending most of their time on social.
In this episode: 
  • 04:10 – How Johnsonville Sausage’s social team are structured
  • 06:19 – How Stephanie’s team strategizes seasonal content
  • 07:52 – Why you should consider audience segmentation when it comes to your social media strategy across different platforms
  • 11:38 – How to use and leverage user-generated content
  • 13:58 – The power of social listening and using it to better understand your customers
  • 18:40 – How Johnsonville Sausage’s publishing schedule and demand has shifted due to the pandemic
  • 21:23 – Whether it’s time for brands to take on a larger societal role
  • 24:49 – How sponsorships have helped Johnsonville Sausage build brand awareness
  • 29:45 – How Stephanie’s background in journalism has aided her role in social
  • 37:14 – What to consider when thinking about regional brand expansion


Resources:


Visit SocialPros.com for more insights from your favorite social media marketers.

Creators & Guests

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Moderator Stats

ID
58757280
Visibility
visible
Podcast ID
36652

Episode Details

Length
42m 59s
Explicit
No
Episode Type
Full

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.