Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why both online and offline media sources still matter
• What many businesses overlook when it comes to influencer marketing
• How to approach social both proactively and reactively
• How technology can greatly benefit PR pros by changing crisis management
• Why you need to heavily integrate PR with marketing

Resources

• Erik on Twitter
• TrendKite
• The Business Leader’s Guide to Becoming a Social Business

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