Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (bit.ly/jaysays)
• Pattern 89 (pattern89.com/socialpros)

In This Episode

• 10:35 - What businesses should do less of when it comes to marketing.
• 13:42 - What's ahead for influencer marketing.
• 15:32 - Why the future of live video as a marketing tool is bright.
• 17:53 - Predictions on whether or not businesses will still be running organic social media in three years.
• 19:12 - How Eric bought his marketing agency for just two dollars.
• 23:30 - How a "content sprouting" technique helps you stay competitive in a content-saturated environment.

Resources

• Get the new State of Marketing report for free from Salesforce here.
• Transform your paid social with the results-driven AI platform Pattern89.
• Hear more from Eric Siu and Neil Patel on the Marketing School Podcast.
• Listen to Eric Siu's Growth Everywhere podcast here.

Visit SocialPros.com for more insights from your favorite social media marketers.