Many real estate agents believe that they have to be open 24/7 in order to be successful in our profession. 

They’ve bought into the lie that building a competitive business requires agents to give up all their time. This doesn’t have to be true for us. 

It’s possible to have a thriving business without 80-hour weeks and burnout, by choosing to work by relationship and referral. Agents who grow by nurturing their database get to dictate their schedule, work manageable hours and are better equipped for market shifts.  

How can we grow a better business by valuing ourselves and respecting our own time? In this episode, I’m joined by agent, team leader and president of Business by Referrals, Garrett Maroon. He shares how he built a successful business that runs on relationships.



Things You’ll Learn In This Episode

Why your social circle isn’t doing business with you 

If we want our friends and family to do business with us or refer people to us, we have to get them to see us in a real estate context. How did Garrett do this and grow his database from 40 to 300 people? 

How to choose the right CRM

You just need a place for your information to live so you can take care of your people, it doesn’t need to be more complicated than that. 

The limiting belief agents have to overcome 

We don’t have to be available 24/7 to make our clients feel like we’re doing a good job. If we prove ourselves to be valuable, people will respect the schedules we set. 

How clients treat us starts with how we treat ourselves 

When clients don’t respect our work boundaries, it’s our fault for not setting expectations and protecting our time. How can we expect to be valued if we don’t value ourselves first?