Successful marketers don’t have to tell us what they’re doing. The results they get in business are evidence of a foundation of value, systems and intention. 

In real estate, it’s so easy to get bogged down by distractions, inefficiency and a lack of boundaries. When we’re not getting the results we want, the first area we need to examine is our daily work routine. 

To become effective and unstoppable, separate the essentials from what’s not moving the business forward. 

What are some of the key systems we need to have in place? What is the difference between being productive and being busy? 

In today’s episode, I’m joined by national speaker, and author of Straight Talk for Real Estate Success, Monica Neubauer. We discuss her book, and her strategies for building a strong real estate business.

Three Things You’ll Learn In This Episode 

Why being busy isn’t the same as being productive 

If we don’t create systems that bring efficiency into our businesses, it’s easy to end up wasting time on things that don’t serve us. Productivity is going onto social media to further our goals, while aimless activity is spending time on social platforms without a clear intention.  

How to engage with the public in strategic ways 

To stand out in our markets, we have to create a strong, personable presence in our localities. One of the best ways to do this is to make connections in local government. It gives us the opportunity to deepen community relationships, become experts on the local housing market, and create highly relevant social media content. 

The importance of balance 

Develop healthy boundaries between your work and personal life. Don’t be so focused on professional development that everything else suffers, and don’t neglect carving out enough time for income generating activities.