Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them.
We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly from us. If we build a social media strategy based on reposting other people’s content, we miss out on the opportunity to become an authority in our markets.
In order to achieve our social business goals, we need to be consistent about our content, and it doesn’t have to take a lot of time or cost us a lot of money.
What tools can we leverage to create great branded content? In this episode, I share how to use free tools to create powerful and engaging content.
Three Things You’ll Learn In This Episode
- Don’t repost what other people post, create your own content to establish your own voice, your own brand and your own authority.
- Use a social calendar to see the different themes, topics and social media celebrations you can post about. Find a way to make those events match up to your brand and resonate with your audience.
- Many people worry about third-party social media posting tools reducing their engagement. Inconsistent posting reduces our engagement more significantly than not posting natively.