As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.
We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?
In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.
Three Things You’ll Learn In This Episode - The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?
- How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?
- How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new?