SocialMediopolis Live!

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Today's guest is Don Middleberg, sharing with us the results of his latest global survey done in conjunction with SNCR. With more than 30 years in the communications business, Don has created innovative programs for such companies as American Express, AXA Financial, Consumer Reports, Dreyfus, Gartner, IBM, and Reuters. In the 1990s, Don was an early adaptor to the Internet, leading him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steve Ross of The Columbia University Graduate School of Journalism, Don initiated "The Middleberg/Ross Media Survey," a groundbreaking annual study of the nation's print and broadcast media. Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don is also a “Senior Fellow” at the Society for New Communications Research, an organization that continues his groundbreaking research on journalism and digital communications.
Richard Jalichandra is the CEO of Technorati Media. For most of the last decade and a half, he has a made a living creating content and selling online media for internet publishers. In the past, he has been at various times: a car salesman, a travel writer, a political consultant, a voiceover artist, a photographer, a copywriter, a trader and a world traveler (yes, it was a career decision…) among several other things. He tries to be not only a student of the world, but a participant as well. Jalichandra says that he has "learned more about his country living outside of it, and learned more about living while doing nothing".In this edition of SocialMediopolis Live, we will hear Richard's view of the future of social media and social "business".Read more: http://technorati.com/people/jalichandra/#ixzz0lZIu9vkt
Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.
NOTE: We have had to reschedule Richard Jalichandra - CEO and President of Technorati to early May. We apologize for any inconvenience. On today's show we were joined by DidIt.com co-founder and CEO Kevin Lee. From co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field. As author of the seminal work on search strategy, Search Engine Secrets; a weekly columnist for the search engine news source ClickZ; and a frequent contributor to Catalog Age, Kevin's influential views on Search Engine Marketing have been read by thousands. Apologies for the technical difficulties in the first 5 minutes of the show. With the wonder of downloading and iTunes, you can fast forward to the 5 minute mark of the show to listen to it.
The founder of Ubercool, Michael Tchong, is an internationally recognized speaker on emerging trends in business, culture and media. Ubercool® is a next-generation, Internet marketing service that develops and produces branded entertainment events that immerse premium audiences in innovative online and offline infotainment. The company embraces Michael’s transformational imprimatur, living up to its mission of “bringing innovation to life.” Michael is the also founder of MacWEEK and ICONOCAST, which produced multi-million-dollar conferences, including one starring basketball legend Dennis Rodman and another featuring a Broadway musical. Michael began his career at illustrious ad agencies Chiat/Day and DDB, after which he pioneered such emerging categories as desktop publishing, personal communications and online marketing. Michael strongly believes that the successful organizations of tomorrow will address the changing consumer lifestyles of today. His insight was developed during a distinguished career that spanned such advertising agency icons as Chiat/Day and Doyle Dane & Bernbach, further enhanced by a remarkable career in software marketing, publishing and the Internet. Born on the Caribbean island of Aruba, Michael speaks Dutch natively ? factors that have contributed to his global vision.
Join us to talk to Peter Shankman about anything and everything PR. Peter is the author of "Can we do that?", so come armed with your questions.PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage.An entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service. Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In addition to HARO, Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched as a website in 1995, (www.shankman.com) both comments on and generates news and conversation.
Join us to hear Matthew York's take on Social Advertising. Is it a new dawn for publishers? International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers.
Jim started work in the Internet business in 1995, mostly in the trenches writing code, designing websites and managing large projects for one of the USA’s first Web firms based in Cleveland, OH. Jim is credited with building some of the first major Fortune 500 websites and blogs in America. His work has been viewed by millions around the world.As a serial Web-entrepreneur, Jim has consistently innovated many online businesses such as ScratchBack.com, an online tip jar built for bloggers, or BlogKits, an affiliate marketing network designed for bloggers. Jim was the part-owner/creator of a search engine marketing firm that now ranks as the world’s top 15 SEO agency according to Adage.A blogger since 2001, Jim has reached millions of readers through online channels/networks and offline by writing for magazines and trade journals that are sent all over the globe.
BlogHer began as a labor of love in February 2005, when founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins launched a conference for women who blog. She is a co-founder of BlogHer and manages its events, marketing and corporate operations. After 13 years of marketing in Silicon Valley, she left high tech product management in 2003 to go online and join the social media world. She was one of the earliest professional and business bloggers and currently write or contribute to eight blogs. She blogs at various times about marketing, health issues, green and eco-conscious living, being a vegan, and reality TV talent shows like American Idol and Project Runway! She has a monthly column for the Silicon Valley Metro called Silicon Veggie. Today BlogHer is the leading participatory news, entertainment and information network for women online, reaching more than 15 million women each month via annual conferences, a Web hub (http://www.blogher.com), and an publishing network of more than 2,500 qualified, contextually targeted blog affiliates (http://blogherads.com). BlogHer Inc. is run by its three co-founders and has backing from Venrock, the Peacock Fund and Azure Capital Partners.
Live from the capital of Social Media, SocialMediopolis, join us to hear about our vision for this new weekly show on marketing and commerce via social media.
Join us to hear the perspective of Dan Neely, CEO of Networked Insights. Networked Insights builds software tools that analyze the social web to help advertisers and marketers make better strategic and tactical decisions. They're not just interested in the loudest voice in the room and tracking the things you already know about. They listen to the silent majority (in addition to the vocal minority) and uncover concepts that you might never be aware of. They generate insights that provide a continuous feedback loop for companies. It's a HAL-9000 for today's company. The coolest thing about Networked Insights is that every day they learn something new from their colleagues, so the topic for this show will be determined not by an executive producer somewhere, but by what Dan sees between now and then. Cool huh? The social-media landscape is in constant motion and both SocialMediopolis and Networked Insights are always working on new things to stay on the leading edge of this wave. It's a great puzzle to solve and we're all glad to be a part of it.
PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage. Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week.
Jack Myers is a media economist and founder of M.E.D.I.Advisory Group, which works with media companies, agencies, marketers and early-stage companies to develop and implement investment and growth strategies. He is the author of three books and writes the weekly Jack Myers Media Business Report for clients and corporate subscribers. Myers Surveys of Advertising Executives on Sales Organization Performance are used by more than 100 media sales organizations. For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. TO VIEW JACK’S BLOG: http://www.jackmyers.com/commentary/jackmyers-think-tank
Bill is a leading authority on what people are really doing online and what it means for business and society. Join us for a discussion with Bill about what is happening on the Social Media front, with facts and figures to back it up! Mining his company's database of more than 10 million Internet users every day, Bill answers questions about what people are really doing online and how they use Internet-based services, from searching to commerce and online giving. Brilliantly adept at understanding the patterns in this data, Bill also speaks on what our behavior means—how we think and act, as consumers, citizens and Net surfers, what are the hot new trends, how we interact with one another. Bill is the author of Click: What Millions of People Are Doing Online and Why It Matters—Unexpected Insights for Business and Life. Offering a truly unique and all-new perspective on human behavior, Click analyzes how we search on the Internet, where we go, and what we do there. The results are surprising and indispensable to companies trying to reach consumers and anyone interested in the evolution of the Net-connected life. Bill Tancer is general manager of global research at Hitwise, the world's leading online competitive intelligence services company. He is widely quoted on the latest Internet trends. He appears as a frequent guest on CNBC and has been quoted in major print and online media. Bill writes a weekly column for Time magazine (Time.com) called "The Science of Search" and a weekly column for The Wall Street Journal called "Click."
Michael Stelzner is the founder of SocialMediaExaminer.com, author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report, and the man behind large summits, such as Social Media Success Summit. Michael’s social media writing has won numerous awards including MarketingProfs #1 story from 2009 and RainToday’s #1 article from 2009.
Ninan Chacko is Chief Executive Officer of PR Newswire, the global leader in innovative communications and marketing services that enable organizations to connect and engage with their target audiences worldwide. As CEO, Ninan oversees PR Newswire's business across the Americas, Europe, Asia, the Middle East & Africa. We look forward to hearing Ninan's views on how the world of PR and marketing are changing with social media.
Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has three children; one from a previous marriage and two with Maryam. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.
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Podcast Details

Started
Jan 4th, 2010
Latest Episode
May 28th, 2010
Release Period
Weekly
No. of Episodes
17
Avg. Episode Length
30 minutes
Explicit
No

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