Today's guest is Don Middleberg, sharing with us the results of his latest global survey done in conjunction with SNCR. With more than 30 years in the communications business, Don has created innovative programs for such companies as American Express, AXA Financial, Consumer Reports, Dreyfus, Gartner, IBM, and Reuters.

In the 1990s, Don was an early adaptor to the Internet, leading him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steve Ross of The Columbia University Graduate School of Journalism, Don initiated "The Middleberg/Ross Media Survey," a groundbreaking annual study of the nation's print and broadcast media. Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don is also a “Senior Fellow” at the Society for New Communications Research, an organization that continues his groundbreaking research on journalism and digital communications.