NOTE: We have had to reschedule Richard Jalichandra - CEO and President of Technorati to early May. We apologize for any inconvenience. On today's show we were joined by DidIt.com co-founder and CEO Kevin Lee. From co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field. As author of the seminal work on search strategy, Search Engine Secrets; a weekly columnist for the search engine news source ClickZ; and a frequent contributor to Catalog Age, Kevin's influential views on Search Engine Marketing have been read by thousands.Apologies for the technical difficulties in the first 5 minutes of the show. With the wonder of downloading and iTunes, you can fast forward to the 5 minute mark of the show to listen to it.