Episode from the podcastSounds Profitable

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Released Tuesday, 3rd December 2024

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Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Tuesday, 3rd December 2024

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Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

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Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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