Bold decisions are necessary to grow a ministry. But are you willing to stand behind all your yes’s and all your no’s? The secret behind them is simple—articulating your brand how’s.In Part 2 of the Brand Foundation series, we break down the power of brand “how’s” and how they guide your culture, hiring, and overall success as a company. We’ll also be using brands like Southwest Airlines to understand how it makes a difference in real-time.Our Favourite Quote: “As people of faith, we have the opportunity to have God flow through us. When you discern that well and get a how…. When people live their values super faithfully, that’s what changes the world.”Links & ResourcesSouthwest Airline Values & Why - http://investors.southwest.com/our-company/purpose-vision-values-and-mission Southwest Airline Profitability - https://www.airport-technology.com/features/worlds-biggest-airlines-2018/ / https://onemileatatime.com/how-did-us-airlines-do-in-the-first-quarter-of-2019/ GC How’s - https://glasscanvas.io/who-we-are