Geoff Burch - Irresistible Persuasion

Released Thursday, 23rd May 2019
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In this episode I struggle to contain my laughter, you might hear me squeaking in the background, and I also have to warn you that my guest drops a couple of naughty words.  But it’s all done in the best possible taste.
My guest this week is a leading authority on sales, leadership, customers and change and has been voted Business Communicator of the Year by the Speechwriters’ Guild. He is a regular contributor and presenter on TV and Radio and was the star of BBC television’s hit business show ‘All over the Shop’.  He is regularly seen as a business correspondent and presenter for BBC television’s Inside Out programme.  He is the author of many highly successful business books and he has taken a break from guruing around the world he is business guru, Geoff Burch.
Bio Geoff Burch is an international business expert, best-selling author, master storyteller and TV presenter. Geoff is the leading authority on sales, customers, leadership and change. His credentials are impressive, working extensively with the world’s major blue chip and FTSE 100 companies to motivate and inspire their people – his humorous and entertaining presentations enabling him to deliver powerful business principles, key messages and new ideas which are of use to everyone and can benefit all organisations of any size.
Recently voted ‘Business Communicator of the Year’ by the UK Speechwriters’ Guild, Geoff is considered to be one of Europe’s most exciting and motivational experts.
As a regular contributor and presenter on television and radio, Geoff is also the star of the hit business show on BBC Television, All Over the Shop, which focuses on small businesses helping them to survive and thrive. His humorous style and easily explained advice works well and has created a strong following amongst the business community.
A prolific writer, Geoff Burch currently has many hugely popular business books published worldwide including, Resistance is Useless – the Art of Business Persuasion: Go It Alone – the Streetwise Secrets of Self-Employment: Writing on the Wall: The Way of the Dog: and his latest offering, Irresistible Persuasion.
Geoff also has a particular passion for small enterprise. A third-generation entrepreneur – his grandmother and mother ran a number of successful enterprises – Geoff loves to inspire small businesses using the skills he’s acquired from working with big business. These experiences were distilled into two of his best-selling books ‘Go It Alone’ and ‘Self-Made Me’ which are aimed at all those planning to succeed in their own businesses. Funny and mischievous, the books, like their author, pull no punches.
A master storyteller whose observations are highly entertaining but also carefully crafted to deliver important business messages, Geoff has worked extensively with a wide range of international companies to inspire, motivate and inform their people. A true maverick, he shares powerful business principles and key ideas relevant to organisations of all sizes and in every sector.
Geoff Burch will challenge the way you do business and offer real-world solutions that can be immediately implemented. He will inform, create ideas and tangible tools that will improve your team’s and your organisation’s performance with unforgettable stories that make you remember what really works.
Recorded: 16th May 2019
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31m 38s
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