Canada needs a new foreign strategy that positions it to compete successfully in a changing world, according to former Canadian ambassador Louise Blais.

“There are major shifts occurring in the geopolitical landscape,” she says. “Canada will either come out as losing or winning from an economic and security perspective, but we need to have a plan.”

Blais served as a senior diplomat in Canadian embassies and consulates around the world including Tokyo, Paris, Washington and the United Nations. She is now senior special advisor to the Business Council of Canada on U.S. and international affairs.

In a conversation with Goldy Hyder on the Speaking of Business podcast, Blais emphasizes that Canada’s foreign policy must be rooted in a strong relationship with the United States, which buys 70 percent of Canada’s exports.

Even though the two countries’ economies are interdependent, many in the United States don’t recognize the importance of Canada, she says. “We have to do a better job at making sure the Americans realize just how beneficial the relationship has been to them and their own prosperity.”

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