In this episode, Devi chats with Chris Dayley about "Neuromarketing, Psychology and What Influences People to Behave Way They do Online". Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Chris and Devi discuss:

• Chris’ journey into Neuromarketing
• Understanding Neuromarketing
• Designing AB Tests
• Getting more qualified leads
• Identifying your target customer or persona
• Taking advantage of opportunities that you’re not aware of
• Steps for converting more traffic
• Understanding your profit origins
• Identifying your target budget with marketing
• Giving yourself some time before quitting the trial and error
• The process of a split test
• Being willing to test your own audience
• Why you don't want to copy your competitors
• Starting testing and figuring out what resonates your audience
• “Existence testing”
• Identifying your conversion rates
• Making sure that you squeeze all the juicy content out of your products
• Presenting the best options to your audience
• The “micro" and the "macro” conversion
• The “standard conversion rate”
• Knowing that your audience and your products are unique
• Working towards improving your “conversion rate”

and more…

Connect with Chris on his website @ www.disruptiveadvertising.com