Spreaker Live Show #94 for Dec 21th, 2016
Our Topics This Week:
- Nine Evolutions of Podcasting In 2017
- No Time Off for Podcasters during Holidays
- Listener Comments and Feedback
Show Duration: 27 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Main topic this week: “Nine Evolutions of Podcasting In 2017”
-Hosting Distribution Platforms will develop better tools to make monetizing smaller and larger shows easier.
-Interactive Advertising Bureau (IAB) continued march towards Podcasting Download Metric Standards.
-In-Car Dash Consumption of Podcasts will continue to replace radio listening in the car.
-Personal Voice Agents (Alexa/Echo, Google Home, Siri and Cortana) devices will enable more in-home listening growth.
-Dynamic Ad Insertion partnered with Programmatic Advertising Buying and Trafficking tools technology will improve.
-Some Host Read Advertising will morph into more Host like “Talent Reads”.
-Short-Segment Social Media Sharing and Playback Growth.
-Live Audio Recording to Podcasting and Listener Festivals grow.
-Android takes a larger share of the Podcasting Listening Market.
Tip of the Week: No Time Off for Podcasters during Holidays
-Keep producing episodes during the holidays on your regular schedule
-Listeners get new gadgets and have extra time to listen
Listener Comments and Feedback on SLS93: Attracting Younger Audiences
Dave Kanyan (Canyon)
I try to engage younger listeners by keeping my show a half hour or less. I try to keep my energy up and the show lively. I'll engage with anyone who comments or emails my show. I try not to sound too much like an old man and say things like "kids today". I usually have more than one topic or story on my show so there is a variety of things to sink your teeth into. I keep it very honest and I show humility and try to be humble, yet confident I know how I feel. Also I know many younger stand up comedians from my days as a stand up and I talk to them about who they listen to and what shows they may be guesting on. I'm working on Twitter as I know the kids love that. I comment all over Facebook, and Twitter and wherever I can spreading my name and my shows name out there.
rob at spreaker.com
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