Over the last few years, a new section of our economy has surged - what’s now known as the creator economy. Creators are individuals that are directly reaching consumers and participating and generating economic values through mechanisms previously unused. Now the idea of creating content online isn’t new, but what we’ve seen through trends over the last 5 years and a shock to the system in COVID has caused unparalleled momentum for the category.

We’re now moving to a phase in this economy where it’s not just individuals sharing existing skills. Platforms are resegmenting and categorizing those skills in new ways - whether it’s NFTs or influencers - and in new business models.

Li Jin is one of the most thoughtful individuals on what’s really going on in this space. Formerly a Consumer Investor at Andreessen Horowitz, Li has recently founded her own firm Atelier Ventures to specifically focus on the all the emerging activity in this space.