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Stack and Flow
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Data and The New Normal of Remote
In this episode Andrew and Cody talk about:Improving Corporate CultureOutbound OnlyBetter Account Based Management
In this episode Jocelyn talks about:Data supported decision makingWhy it's not about ROIMarketing performance management
In this episode Scott talks about:Martech in ChinaThe Martech 5000Marketing Governance
In this episode Greg talks about:Using analytics to optimize your site for specific verticals and prospectsWhy Clearbit is leading the way in data enrichmentThe benefits of dealing with dozens of stacks
In this episode Ryan talks about:Where AI meets product marketingWhy regional marketing is the best path to CMOContent marketing that's not journalism and generates huge returns
In this episode Sam discusses:Getting marketing teams to understand the results from their toolsThe unique challenges of being the largest install for a SaaS vendorUsing governance to hold the ship together while remaining agile
In this episode Raviv talks about:Why ABM is doomed to fail just like predictiveGetting scoring right by fixing the data problemThe ultimate goal of orchestration
In this episode Chris covers:How the global nature of blockchain is changing developmentThe problem of privacy and algorithms that use gamificationWhat the feed of the future could look like
In this episode Amit Talks about:The role of data for the modern sales repProcessing voice and contextUnsupervised learning in speech analysis
In this episode J.J. Talks about:How accuracy is the key to avoiding things that get ugly when they scaleUsing controls to refine and improve instead of just pushing everything out the doorFit, Intent and Engagement to get to relevant dat
In this episode Tami discusses:The consumer AI revolution arriving to B2BAI's role as ride along to improve productivityAtlanta's rise to power
In this episode Gideon discusses:Creating consumer grade customer experience in B2BHuge gains from product alignment, reviews and customer advocacyWhere the true gains in appending data to create sales qualified leads come from
In this episode Jill discusses:The digital and social sales transformationHow marketing is lapping sales on the modern buyerWhy people come first
In this episode Anand discusses:The requirements for Customer Data PlatformsWhat marketing can learn from other business disciplinesIn AI think KITT, not The Terminator
Scott Brinker of Martec & Hubspot - Democratizing IT, CX Governance, and the Humans Around the Tools
In this episode Scott discusses:The marketing shift toward CX governanceIPaaS making the 100 web based tools infrastructure possibleHow the human factor is the art that makes the tools work
Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow
In this episode Sam discusses:Why it's all about foundational technology and dataIt's not about AI replacing humans, it's about making them more powerfulHow IT is getting more involved in the marketing stack
In this episode Sahil talks about: Why some companies are slow to adopt AICreating a new, better sales processUsing AI to assess data quality
In this episode Steve discusses:Where we want to go as a society, the questions are moral and ethical, not technicalThe problem with AI adoption is that we only trust humansHow the cloud changes the cost benefit analysis of applying algor
In this episode Mitch discusses:How to prepare for the age of AIWhat were these companies before they became customer centric?The problem of not defining “Fake News”The subscription economy
In this episode Greg discusses:How real time bidding worksOptimizing toward incremental liftMeasuring prospect and cutsomer intentThe problem with marketing automation point solutions
In this episode Mike discusses:The impact of companies averaging over 90 SaaS ApplicationsUsing Tableau for organizational transformationCentralizing international marketing programsThe most important factors in assembling the stack
In this episode Lora discusses:Why Supply Chain Technology is not about ERPFinance as the art of removing value from every step and fighting it with blockchainHow data harmonization and synchronization are better than integrationIoT making
In this episode Greg discusses:If data analysis is overwhealming the art of marketingHow supply chain has moved from the basement to the C-SuiteWhy all large organizations are supply chain companiesHow ABM is transforming supply chain sale
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