With so much choice available to consumers today, businesses are finding it harder and harder to stand apart on products or services alone. Smart businesses are injecting their brands with personality. 

Why is personality so important? Because at the core of human nature, people do business with other people they know, like and trust. A strong personality attracts the right kind of customers to your door and repels the wrong ones. Our guest, Kira Hug, is a sought-after copywriter and host of the Bridal Rebellion podcast. And she’s going to reveal how you can hook your customers with great website copy choc’ full of personality and avoid the common mistakes event planners and event suppliers make.