With over 17 years of sales experience, Mike Shelah knows a thing or two about the importance of leveraging and nurturing professional relationships. In 2006, Mike noticed that his industry was changing drastically and many of his old relationship building techniques were no longer working. After doing some research online, Mike discovered LinkedIn, a social networking site designed specifically for the business community. Realizing the gold mine of information and networking opportunities the platform provided, he incorporated the resource into his sales strategy; after doing this, he began to see a significant increase in sales.    Since leveraging the power of LinkedIn, Mike has earned over six figures in income in a single year, multiple times; and has ranked in the top 10% of sales performers for a nationwide sales force. On this episode Mike Shelah shares some useful tips to help you build your brand, optimize your business, and get results using LinkedIn.     To learn more about Mike Shelah: Website: www.mikeshelah.com LinkedIn: linkedin.com/in/mikeshelah Twitter & Instagram: @MikeShelah