Starting a business feels hard. There is so much to learn, figure out, plan, and do. Why do some founders quit while others go on to build profitable businesses? How do you know if your business idea will work? How do you create a business plan that includes a success plan for you, the founder? How do you help your body keep up with your ambition? Starting Advantage is a podcast that explores the founder's starting journey through interviews with experienced business founders and experts, because it takes more than a good business idea to succeed. Enjoy this limited series of 9 episodes, recorded in 2020/2021.

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