In this episode, I talk with Jeanette Renshaw of Smart Scale Consulting. This firm specializes in working with early-stage, pre-series E, companies that are aware they could use sales help, and they want to make sure they know how to translate their funding appropriately. Jeanette works with each company in a unique way that is structured to fit the company and meet them where they are in the process.

I am excited to have Jeanette as a guest and talk with her about how she approaches the competition for the companies she works with. We have a detailed conversation about the process of figuring out where a company is, and how to identify and use their competitive advantages, and she uses Startup Competitors as an example of how to go through that process.

Topics in this episode:

Different categories of differentiation from competitors

Why some differentiators need to be fixed

Approaching the marketplace a company fits within

Why did you get into this?

Describing your company in one sentence

Various personas buying the same offering

The relative importance of pricing and pricing model

Pricing is not rigid, but also should not be ever-changing

Contact Info:

[email protected]

Linked In: https://www.linkedin.com/in/jeanetterenshaw?trk=people-guest_profile-result-card_result-card_full-click