In this episode, I chat with Ellie Symes, founder and CEO of Bee Corp, a corporation with the mission to empower growers and beekeepers by delivering data analytics into beehive health. The data they provide helps commercial scale growers ensure effective pollination of their crops.

Bee Corp started a couple years ago, and their first product was Queen’s Guard, a product that used temperature sensors to determine if the queen was alive in a beehive or not. For the next level of growth, they reallocated their resources to launch a new product, an infrared camera which is placed inside of a beehive, which is to be launched in February 2019.

Ellie shares how they take existing technology and use it to ascertain data which is important, in this instance, in the beekeeping and agricultural industry. She details the research process that went into the growth of their business, and how Bee Corp plans to implement this technology in order to acquire new data in other industries.

Topics In This Episode:

Importance of conducting research before launching a new product

How to scale up your business to the large commercial space

Difference between being a technology company and a data company

How to find a need in the industry and creating a product to fit that need

Conducting customer interviews to determine the best way to add efficiency to an industry

The importance of research allocation in order to focus on key areas of growth

The future of infrared technology to grow within this industry, as well as others