Rebroadcast: This week we sit down with Patrick, founder/CEO at HelloFresh. An all-around foodie, Patrick talks us through his road to success and the difficulties of bringing a new product to market. For those who haven’t tried it yet, HelloFresh is a meal kit service that brings portioned packages of food to your door with easy recipes to follow, and it’s actually the first meal kit service of its kind. Being the first of your kind in any sphere is tough, and Patrick really brings to light the process of educating the public about your product, which can be a real struggle when your product fills a need that people don’t yet realize they have. Patrick’s origin story is also quite interesting and pretty entertaining, as he started his career as a lawyer in a buttoned-up law firm. He would literally sneak out of his office to cook at various restaurants downtown and he basically kept up a double life until he resigned to be a full-time foodie.

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