As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry. So she created a solution to demystify taste and help consumers make better choices based on their actual preferences. Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.

Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.

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