Today’s guest is a systems guy. He founded Leverage, a growth agency that also does operations, which means they do all the stuff that you think about for growth– SEO, paid social, et cetera. But they also help teams organize their Slack channels, their CRMs, and even get to Inbox Zero.I invited him here to talk about how he systemizes and how he does this for clients. He also has a book on this topic. It’s called Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work.

Nick Sonnenberg is the founder of Leverage, an operational efficiency consultancy that is reinventing the way work gets done.

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