In Episode 571, Rob Walling chats with Peter Suhm about moving on from WP Pusher and Branch. We also dive into how he came up with the idea for Reform and his process for validating the idea with a landing page before building.

The topics we cover

[1:28] Intros

[2:48] Default alive and selling Branch

[8:15] Changing customer behavior is hard

[12:25] Struggling through customer interviews from a small studio

[16:20] Thinking through all the options and deciding to keep going

[18:45] Moving from a list of requirements to a form builder

[27:23] Building a high-quality MVP, starting with a landing page

[34:52] Entering a big, horizontal, crowded space

Links from the show

• Branch - Automated deployments for WordPress
• Reform - Hosted forms. No code required.
• Start Small, Stay Small
• Obviously Awesome - How to Nail Product Positioning so Customers Get it, Buy it, Love it
• Peter Suhm (@petersuhm) | Twitter

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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