How Women in Sales Can Reach the Top 1% with Cynthia Barnes

In a male-dominated industry such as marketing and sales, women have a hard time finding success. Changes to be more inclusive and diverse may not happen overnight. But as industries gradually shift into a more gender-inclusive space, women should adopt strategies to thrive in their chosen fields and reach the top 1%.

In this episode, Cynthia Barnes will talk about the challenges women face in the sales industry and the efforts of the National Association of Women Sales Professionals in promoting inclusivity in the workplace. Cynthia also gives tips for women who want to start their career in sales and how they can reach their goals amidst the Covid-19 pandemic. 

If you want to succeed as a woman in sales, then this episode is for you.

Here are three reasons why you should listen to the full episode:

1. Discover how the National Association of Women Sales Professionals helps women in sales.
2. Learn what skills women need to reach the top 1%.
3. What are the challenges women come across in sales and how can you overcome them?

Resources

• National Association of Women Sales Professional
• Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales by Cynthia Barnes
• Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know by Shari Levitin
• Beat The Bots: How Your Humanity Can Future-Proof Your Tech Sales Career by Anita Nielsen
• Race to Amazing: Your Fast Track to Sales Leadership by Krista S. Moore

Episode Highlights

Cynthia’s Beginnings

• Cynthia started selling Girl Scout cookies when she was working in a for-profit university. 
• She fell in love with it ever since.

The National Association of Women Sales Professionals

• It is a member-based organisation aiming to help women thrive and reach the top 1% in the male-dominated sales industry. NAWSP does this through mentorship and the provision of network and support.
• Once you equip women with the strategies to overcome the unique challenges they face and amplify their strengths, they can succeed whatever the circumstance is.
• After ascending to the top 1%, Cynthia had an idea in 2016 to start an organisation that supports women to achieve success in sales. For her, the true test of her success is the number of women she can help thrive.
• Listen to the full episode to know the various programs and courses offered by the organisation.

The Biggest Challenges for Women in Sales

• Some of the biggest challenges for women in sales are overcoming the ‘bro culture’,  dealing with misbehaving prospects and overcoming imposter syndrome.
• For Cynthia, the challenges can vary upon women's character and their situation.

Cynthia’s Tips for Women in Sales

• Women should tap into their authenticity and refuse to conform to the business.
• Compare your performance to others and understand where you're falling behind or gaining success.
• Women shouldn't dwell too much on their inner critic.
• Use Li

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