Pioneer belts have become synonymous with unmatched quality and dependability in the powerlifting and weightlifting community. Their belts have been trusted and used by some of the strongest humans on earth during world-record-setting lifts... I'm talking 1,000+ pound squats.

Matt Hadden is the president of Pioneer Belts (General Leathercraft Mfg.), a 3rd generation family-owned and operated business that services lifters around the world - all from their small town in central Texas.

Come behind the scenes with us as we discuss the 40+ year history of Pioneer Belts, how they utilized social media to gain worldwide attention, innovation, hardships, and the importance of putting in the work!

We talk about the invention of the Pioneer Cut Belts as well as the Pioneer Adustable Lever!

----------------------------------------Pioneer Beltshttps://GeneralLeathercraft.comhttps://www.facebook.com/generalleathercrafthttps://www.instagram.com/pioneer_fit/

Simeon Hendrix & Steady Focusedhttps://steadyfocused.com/92https://facebook.com/steadyfocused1https://facebook.com/simeonhendrixhttps://instagram.com/simeonhendrix