In this episode, we talk with Cher Jones who is a Corporate Social Media Trainer & Online Personal Branding Strategist.  Cher is an awesome entrepreneur and discusses how her 18 years of experience in PR, broadcasting, and marketing have helped her shape her business, Socially Active.  She's been using social media since 1999 (Before the days of MySpace) and shares valuable insight on building authentic personal brands and remaining relevant in the world of social media.  We discuss the various social media platforms and address the ever-evolving companies.  Cher is a pioneer in social media and you'll quickly see why she's one of Canada's leading personal branding experts.