Insightrix Research Inc.
Stories of Market Research: The Insightrix Podcast
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Insightrix Research Inc.
Stories of Market Research: The Insightrix PodcastEpisodes
Insightrix Research Inc.
Stories of Market Research: The Insightrix Podcast
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Episodes of Stories of Market Research
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In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore t
In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve int
Natalie dives into the service side of market research, including project management and essential core skills and challenges project managers face in the industry.
In our first episode back, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Senior Product Scientist) of CloudResearch to chat about the state of data quality in market rese
In episode 33, Sharday and Jill discuss her unique journey into market research – from a student at UCLA to landing a “perfect position” that led to a business that supports market research professionals worldwide.Later in the episode, Sharda
In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina, Saskatchewan Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the Ave
In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals are applying behavioural science techniques to bring their client's narratives to life.
In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global
You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with fle
In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets
Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research.
Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experi
On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking
On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates. In episode 27, Sh
There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customer
Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through a pand
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied.
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record t
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research...
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible – especially in time
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible - especially in
IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that inte
IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being dis
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping wi
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