In this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes made

Episode 107: Your Fandom & the Power of Data

May 26th, 2020 18m 30s

In this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill and th

Episode 106: Discoverability

May 19th, 2020 24m 27s

In this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of

Episode 105: Fandom 101

May 12th, 2020 24m 55s

In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in the s

Episode 104: Career Building with STORY + AUDIENCE

May 5th, 2020 28m 8s

In this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an onlin

Episode 103: STORY + AUDIENCE in Development

Apr 28th, 2020 37m 43s

In this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience developme

Episode 102: The Power of Specificity

Apr 21st, 2020 27m 58s

In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise

Episode 101: Why STORY+AUDIENCE

Apr 13th, 2020 32m 9s

In this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for success

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