STORY + AUDIENCE with Jill Golick & Annelise Larson

An Arts, Business and Marketing podcast
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In this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience development (and which can probably start earlier than you think). Annelise also gives everyone a long list of free tools and a process for enhancing the research for your writing to help find your audience.Mentioned in this episode:NorsemenGoogle TrendsGoogle Ads Keyword PlannerBing Ads Keyword PlannerHashtagify.meBuzzsumoGoogle AlertsFind more about Jill at http://jillgolick.com/ And more about Annelise at https://veria.ca/ Or reach us both at STORYplusAUDIENCE@gmail.com  Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE
In this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an online version of herself, a persona, to only share as much of her life as she strategically needs to and Annelise challenges her to use what she's learned so far in some very practical and applied ways.Mentioned in this episode:YouTuber DemonetizationNew YouTuber Creator LiasonKaren WaltonThe Bloggess on Twitter#WebSeriesChat #ScriptChatToronto Digital Creators Facebook GroupCarol KirschnerFind more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.com Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE to be addressed in our final episode of the season!
In this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes made in both story and audience development. They also share some of their ideas for Season 2 and invite others to join their conversation.Mentioned in this episode:TVTropes.orgCOPPA (Children's Online Privacy Protection Act)Canada Media Fund: Children's Media Usage articlesOutlander Fandom Anti-Bullying websiteFind more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.com Please rate, share, like, follow & subscribe and let us know if you want to be a part of the  STORY+AUDIENCE conversation in Season 2!
In this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of the search engines (by using search engine optimization) and includes thinking strategically about social sharing and the first few minutes of your television show, web series or film. Annelise encourages Jill and the listeners to revisit the homework from episode 103 and gather more data on what language to use and what to share where.Mentioned in this episode:SPIRAL web series (support materials)Schema.orgGoogle My BusinessWikidataArtsData.caSTORY+AUDIENCE Episode 103And check out Annelise's blog post with some basic & advanced search engine optimization (SEO) tipsFind more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.com Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE to be addressed in our final episode of the season!
In this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for successful business models in media storytelling. And Jill and the listeners get their first homework assignment from Annelise in how to apply the STORY+AUDIENCE approach to their current set of projects. Examples mentioned in this episode:Fleabag Lizzie Bennet Diaries Game of Thrones Season 8Find more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.comPlease share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE
In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.Examples mentioned in this episode:FleabagNew book by Greta Thunberg’s mother #IWDFCFBATK (I Would Die for Claire from Bon Appetit Test Kitchen)Ruby Skye PIMr RobotHannah Gadsby's NanetteBondingTVtropes.org Find more about Jill at http://jillgolick.com/ And more about Annelise at https://veria.ca/ Or reach us both at STORYplusAUDIENCE@gmail.com  Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE
In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in the shoes of fandom and for listeners to find existing fan influencers, conversations and communities that align closely with their own work. Mentioned in this episode:Sonic the Hedgehog fansVeronica Mars fansHarry Potter fansStarKid fansVlogbrothers fansMasked Singer fansWWE fansIyengar Yoga fansBrent FriedmanAnd for another perspective, read this article: Superfans: A Love StoryFind more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.com Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE to be addressed in our final episode of the season!
In this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill and the listeners will dig into the analytics of their website and social media to figure out what is working and what is not and stopping the latter.Mentioned in this episode:Phil DeFrancoThe Good Place PodcastThe West Wing PodcastCritical Role Crowdfunding CampaignUniverse TodayJill's Pandemic Pilot ProgramGoogle AnalyticsFind more about Jill at http://jillgolick.com/And more about Annelise at https://veria.ca/Or reach us both at STORYplusAUDIENCE@gmail.com Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE to be addressed in our final episode of the season!
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Podcast Details

Started
Apr 13th, 2020
Latest Episode
Apr 21st, 2020
Release Period
Weekly
No. of Episodes
2
Avg. Episode Length
30 minutes
Explicit
No

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