Staying True to Your Brand While Testing & Learning to Deliver Unpredictable Fun - with Aline Cox
Staying True to Your Brand While Testing & Learning to Deliver Unpredictable Fun - with Aline Cox
Staying True to Your Brand While Testing & Learning to Deliver Unpredictable Fun - with Aline Cox
WGN Morning News is the #1 morning news show in Chicago. As a station that has been around for 70 years, they have a unique brand that people trust – a brand that today’s guest, Executive Producer Aline Cox, strives to maintain.
It’s not necessarily easy separating opinion from fact to deliver real news today. It can be an ongoing challenge in retaining an audience because the battle for their time and attention is even more intense.
Today, Aline shares how the WGN Morning News team continues to evolve, every day, testing and learning to determine what makes good TV, while staying true to their brand.
Learn more, and find the complete show notes, at flywheelassociates.com/podcast/22.
Resources:
- Check out the WGN Morning News: wgntv.com/category/morning-news/
- Connect with Aline: acox [at] wgntv.com
Strategic Momentum is produced by Podcast Masters
From The Podcast
Strategic Momentum
Strategic Momentum helps you achieve meaningful work-life fit in an ever-changing world through inspiring stories, actionable tips, and pragmatic advice from those that found their fit. Change is constant. Uncertainty is now the new certainty. And in today’s landscape, there is a fundamental shift from conformity to individual agency so we can truly be our whole selves. So how do we create the right professional and personal momentum so we align our passions and growth potential to deliver the impact we want? Our forward-thinking leaders and creators share tips, stories and advice on ‘how’ they redefined success to help them progress the way they wanted. Follow us on Instagram @strategicmomentum and learn more at www.conniewsteele.com/podcast.Join Podchaser to...
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