Strive, Struggle, Succeed is born from the idea that anyone who strives will ultimately struggle as part of the journey. Success is subjective. In the show, Brian Macias seeks to understand how that process plays out across a myriad of guests ranging from CEO's of large companies to the "average Joe" who's overcome adversity in their journeys. Originally intended to be his own personal journey in happiness and fulfillment, Brian's found he's not alone in this journey, and consequently, created this show to share what he's learning.

The show is intended to profile the striving, struggling and success of others as tangible examples of mindset, beliefs, and most importantly, practices for listeners to adopt and follow in their own lives.