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Stukent Expert Session Podcast

Trevor Erikson

Stukent Expert Session Podcast

A daily Education and Higher Education podcast
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Stukent Expert Session Podcast

Trevor Erikson

Stukent Expert Session Podcast

Episodes
Stukent Expert Session Podcast

Trevor Erikson

Stukent Expert Session Podcast

A daily Education and Higher Education podcast
Good podcast? Give it some love!
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Episodes of Stukent Expert Session Podcast

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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support
In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Co
Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-wo
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also
Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you un
Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be const
Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to
Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keepi
In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.
In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers
In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're inter
In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains t
In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics t
In this session, Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job. Watch the original video recording here: https://youtu.be/QiE0dKKLaX4
In this session, Braydon Unsicker, Email Marketing Manager at Tinuiti, shares his passion and experience with leveraging data to optimize marketing automation.   Watch the original video recording here: https://youtu.be/CSwMZebWBRI  
In this session Stuart Draper, CEO and Founder of Stukent, talks about his experiences as an entrepreneur. Stuart has been a part of several ventures including a digital marketing agency and a non-profit organization. In this session, he'll giv
In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Wat
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