SHR # 2034 :: Longevity in an Industry of Flash-In-The-Pan Companies :: Carl Lanore - John Drake :: One need only look at a sports, nutrition or bodybuilding magazine forma couple years ago to see how many supplements that were supposed to change the world are completely gone. And how many of those companies are gone too. There's a lot to be said for longevity. If nothing else it means that customers keep coming back and that is often proof of quality and promises kept. ::