Josh Hansen is a second generation heir to Hansen Surfboards. Founded by Don Hansen in 1961, Josh has helped usher Hansen from a local surf retailer into a 20,000 square footprint housing 55 employees. In part four of our Temples of Stoke series, Hansen discusses his transition to eComm, the perils of the consignment model, working with family, and how he's positioning to incorporate the next generation of Hansen's. Enjoy!Learn more about your ad choices. Visit podcastchoices.com/adchoices