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Gina Keating on netflix

Gina Keating on netflix

Released Tuesday, 21st May 2013
Good episode? Give it some love!
Gina Keating on netflix

Gina Keating on netflix

Gina Keating on netflix

Gina Keating on netflix

Tuesday, 21st May 2013
Good episode? Give it some love!
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Gina Keating, author of Netflixed: The Epic Battle for America’s Eyeballs, discusses the startup of Netflix and their competition with Blockbuster.

Keating begins with the history of the company and their innovative improvements to the movie rental experience. She discusses their use of new technology and marketing strategies in DVD rental, which inspired Blockbuster to adapt to the changing market.

Keating goes on to describe Netflix’s transition to internet streaming and Blockbuster’s attempts to retain their market share.

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