Selling is an art and one Otium Group CEO  Drew has mastered over the years.

Drew’s knack for being able to genuinely connect with people, sell to them and lead a sales team has contributed to the growth of  Otium Group.

Over an impromptu lunch, Gordo gets Drew to dig deep, share his history in sales and secrets on selling.

If you want to drive more sales to your business, listen carefully. Here’s what’s covered in this episode:

• Sales is a learned skill- You have to want to learn. How much of selling is learnt skill  vs natural ability? Listen in to find out more.

• Playing your cards right- Physical, environmental, emotional – there are so many factors that  influence your success as a salesperson and determine whether you gain someone’s trust or not. From your delivery, your presentation, environment (the scene that you set) these are just some of the things that go on in the background that you need to be aware of and get right.

• Putting in that extra 1%- That tiny bit of extra effort you put in that will make all the difference to your sales success. What do you do when times are quiet and no leads coming in? Drew explains some of the small things you can do to ensure your relationships with your clients are nurtured or attract new leads into the business.

• How to grow and scale your business

• Community building takes time- To build a community you need to be genuine. If you want to succeed in sales you need to have a natural interest in people. You have to genuinely want to get to know people and their stories.

• Marketing and sales– how they intertwine and sometimes collide. The secret is to get the two to work together and support each other. Drew and Gordo share how this is achieved at Otium Group.

• When to use emotions in sales

• Strategy- We’ve mentioned it in the past and same goes when it comes to sales. You need to have a strategy in place. What’s your gameplan and what is your plan for achieving it?

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