For Bea Arthur, psychology and technology make the difference, literally. As Columbia University-trained psychotherapist and entrepreneur who is leading the modern mental health movement, she managed to marry her field with her love for technology and created the first mental health app called The Difference. She talks about her personal journey towards creating the application and helping to end the stigma around mental health.
Creating a brand that lasts in the people’s mind is what makes it iconic. Delving deeper into that is Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, LLC, Calvin Stovall. Calvin defines what it means to be truly iconic and reach this level of success. He talks about the need to stay relevant and what holds people back from becoming iconic. He also lays down the four Ps of “iconicity” – purpose, people, passion, and perseverance.
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