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Tales of Marketing Transformation

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A weekly Business, Marketing and Management podcast featuring Dr Jürgen Strauss
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Episodes of Tales of Marketing Transformation

Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of  Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, i
If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps do
We reached the point where our dream customer has purchased something from us. What's next? The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on
Recently I joined Blake Fleischacker on his Facebook Live Channel, https://www.facebook.com/58013616/videos/986245718811910/ (Blake Fly).  Blake is on a mission to do a thousand Facebook lives daily. He is an expert in hosting people on his liv
One of the most valuable tools to keep online communications more human is video. The ability to quickly record a video, rather than type an email, allows me to share what I'm doing on screen in a visual way, making it easier to explain things
We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship? The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing
Recently I had the privilege of being a guest on Miha Matlievki's LinkedIn Live show - Coffee Conversations with Miha, to talk about making podcasting human again. I thought that was such a valuable conversation that I'd take some tidbits from
In this episode, we feature some more tools to add to your reading and also learn by listening - Summize It, Blinkist, and Listenable. Listen to the podcast to learn more.
You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey? Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll
When you have landed a guest spot on a podcast, how do you ensure you are an awesome, guest, that adds value and will be welcomed back? In this episode, I'll give you some tips to enable you to show up as your best and be the guest everyone wan
Are you an avid reader and learner, like me? In this episode, we'll feature some tools for reading and learning that you are going to love! Listen to the podcast to learn more.
This episode is a Marketing episode, where we'll explore the topic of making marketing human again. Marketing is the Art and Science of creating and sustaining memorable, remarkable experiences and relationships. In this episode, we’ll explore
This episode is a Podcasting episode, where I share tips and ideas around the topic of podcasting. As a podcast host, I get so many pitches on a daily basis that I would love to say yes to them all. Of course, that is not possible and we have t
Thank you for joining me on the quest to make marketing human again. I’m very excited because from here on, we’re going to do something different for the Tales of Marketing Transformation. Aside from the video, we’ll talk about three different
Do you really know what your dream customer needs? Now that we have absolute clarity about who our dream customer is -  who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges
Are you really clear on who your dream client is? In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How.  Now that we have clarity on the foundation - the Lighthouse o
Are you shining your light brightly to be exceptional and to serve your audience?  Can they see your light and do they know what that represents? In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marke
What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey? In this episode, we’re going to start a series of 13 episodes to talk about the Science of Cr
Is your customer’s experience consistent with your brand promise? In this episode, I want to explore the idea of the customer experience. Every customer journey can be seen as a set of touch points where each one represents an experience our cu
What business are you really in? What's the bridge or the vehicle you provide to take your customer from their before state to their desired after state? Do you know exactly what the before state and after state of your dream customer is? Liste
Do you truly understand your dream customer's problem, pain or need?  I hope you enjoyed and gained value from my last episode, where I enlisted Russell Brunson's help to further explore the topic of really understanding your dream customer, be
Who is your dream customer?  What do you know about them?  Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help from someone e
Is your communication to your ideal target market, getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentati
How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what
Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In thi
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