If someone pitched the story idea of a guy who was a former baby clothes salesman who then started a company that sublet co-working office space to millennials, and that that company would then become the most well financed startup ever, and that the story of its eventual rise and fall would give birth to an Apple tv series, a Hulu documentary, an HBO movie, several books, and two podcast series, the pitch would be rejected immediately.

And yet this is the story of Adam Neumann and WeWork. But it’s also a story of Silicon Valley, of Wall Street, of international investors, of obsessions with millennials, of portfolio theory taken too far, and it all comes together to create the perfect corporate storm.

While there are some bad and greedy actors in this story, I would argue it's one with no heroes, and no real villains….because it exists, like many of our greatest corporate dramas, inside the protective bubble of a unique moment in place and time. -

Telling this story, as more than just the story of Adam Neumann and a failed business model, but telling it in the context of all of the aforementioned moving parts, is WSJ reporter Maureen Farrell in The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. 

My conversation with Maureen Farrell: