This episode of Korean Vocab Power Up is brought to you by our partner company TheHallyu.com (http://tinyurl.com/bneotdt) and is about the Korean word 협찬 [hyeop-chan], which means "sponsorship", usually in a context related to broadcasting. When a TV show is filmed on a private property, the place might be "offered" to the team and that is 장소 협찬. When there are some costumes made available for the show, it's called 의상 협찬. Since entertainers on TV always need a lot of new clothes, they usually always have 의상 협찬 rather than buying and wearing their own clothes.